The Search-engines may also use those area's I discussed for your SE listing within there benefits index.
Here is a good example for a quick 'Case-Study' for you. Be taught further on this affiliated encyclopedia by browsing to https://www.linkedin.com/company/orange-county-seo-company.
That is one of my Blogs I have.
Get to: http://internet-marketing-tactics.blogspot.com
You'll recognize my Blog concept, explanation and URL all possess the 'Key-word Phrase.'.. Website Marketing Approach.
To simply take this a step further, I would like one to go visit these search engines MSN, Yahoo! and AlltheWeb and type in 'website marketing tactics' within there seek containers so you can see where my Blog sits within those SE's so you can see the significance of having your Target key-words within those area's I mentioned earlier in the day.